Today I'm sharing some tips about how to get your design work featured or published in the media. There are literally so many different types of media to work with these days, especially when you're a designer with great projects and ideas to share! And this is a great way to get the word out about your brand and business - as well as to build up your reputation and social proof. Here are my tips…
Read MoreIf you run a design business you shouldn't be using images from other designers to promote your business. Do the hard work and create your own original content. Your potential paying clients want to get to know the real YOU - not see the work of another designer. In this post I share why you need to stop sharing other designers’ work and some ideas for what to post instead.
Read MoreWhen you meet a new design client you are meeting a stranger in their home. Although it's extremely unlikely you will be in danger, make sure you take some precautions to ensure your personal safety. Here’s some ideas…
Read MoreHere is my monthly business reset and review for June 2023. I share my revenue, wins and learnings from last month and plan for the month ahead.
Read MoreIf you’re like most of the designers I meet the idea of "selling" probably makes you uncomfortable. You don't want to come across as pushy or sleazy and instead want to build genuine connections with your clients and help them create the spaces of their dreams. Fortunately it's possible to improve your sales skills without compromising your integrity or values and in this post I share a few tips to help you do that.
Read MoreEmail can be a total time waster if you let it. It’s also generally full of things other people want you to do for them, which can side track you from your own priorities. In order to not let email take over my life I have had to put in some strict rules around it and also some tips and tricks that make it quicker and easier for me to process it, which I’m sharing in this post.
Read MoreStarting your own interior design business can be a great way to have more control over your career and the projects you take on, but it also comes with its own set of challenges. Here’s some advice I would give a beginner just starting in the industry.
Read MoreIf you’re looking to attract more interior design clients and grow your business then having a website that converts is a crucial component of an effective lead generation strategy. In this post I share some tips and strategies for how to improve your website and make it convert better.
Read MoreHere is my monthly business reset and review for May 2023. I share my revenue, wins and learnings from last month and plan for the month ahead.
Read MoreIn this Q&A series, I answer questions that come up in my Facebook group and outline my thoughts on what people are asking. In this post we look at the question of how to handle pricing objections from prospective clients.
Read MoreFinding clients, especially when you are first starting your business and don’t yet have a track record of projects, takes a lot of hard work and will require you to get out of your comfort zone. It also takes approaching lead generation from many different angles at the same time. In this post I’m sharing 10 strategies that you can try (and that 100% work if you’re willing to put in the effort).
Read MoreIn this Q&A series, I answer questions that come up in my Facebook group and outline my thoughts on what people are asking. In this post we look at a scenario where expectations between client and designer are misaligned, resulting in the designer doing work for free and wasting their time (and money!).
Read MoreIf I were your business coach, this is how I would help you improve your interior design business.
Read MoreThe number one reason you don’t have enough clients and your business isn’t growing because you don’t put enough effort in to lead generation. In fact my guess is that most of you probably don’t even know how many leads you need to bring in each day in order to hit your revenue targets - which is what I break down for you in this post. I also share lots of lead generation strategies that really work so you can start to be more strategic and consistent with your lead generation.
Read MoreHere is my monthly business reset and review for April 2023. I share my revenue, wins and learnings from last month and plan for the month ahead.
Read MoreIn this post I’m sharing a typical construction workflow for a residential project. I go through all the stages involved from start to finish when building a new home or extension.
Read MoreOnce a construction project is finished don’t just walk out the door and leave your clients wondering how to make everything work in their new home. Instead, put together a client handover folder that you can leave with clients on the day of project handover. In this post I share some of the things you might include in a client handover folder at the completion of a residential construction project.
Read MoreIn this post I share how to create and facilitate a successful design workshop that will engage your clients and grow your business. I cover everything from defining workshop objectives, promoting your event, finding a venue and following up with participants. Discover the secret to hosting a workshop your clients will love (that will also drive results for your business).
Read MoreYour first meeting with a new client is as much about finding out if the project is a good fit for you as it is about them finding out if you’re the designer they want to work with. And to make an informed decision about whether a project is a good fit there’s certain questions you will want to ask when you first meet a new client. Here’s the top 10 that I recommend….
Read MoreBeing productive isn’t about creating long to-do lists and then ticking off as many tasks as possible each day. Real productivity is about being ruthless about the right tasks you should be working on and then setting up systems that help you end each day with quality, high-value work having been completed. Here’s seven habits highly productive people use to do that...
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