My Monthly Review - April 2023
I have been publicly sharing my monthly business reviews since January 2022 (scroll to the bottom of this post to see my others).
This is a reset process I go through on the first of every month to review the month that has just been and to plan for the month ahead.
I highly encourage all of my clients and students to do a similar process each month as it helps keep you accountable and see what is working and isn’t working in your business.
If you want a free checklist to use you can grab that here:
If you aren’t regularly tracking what is happening in your business then it’s very difficult to assess what’s working, what isn’t working, what progress you are making (or not making!) and how you can improve.
My review process normally takes me about 20 minutes to complete each month and when I look back on my previous entries I’m so grateful that I have a record of what has been happening so I can look back on how far I have come!
A quick note before we start…
I share this information publicly because I’m a completely open book and want to encourage and inspire other women and mothers about what is possible with their businesses.
When I was starting my ow business I used to follow a few business owners who did something similar to this and I found it hugely inspiring and helpful as it showed me what was possible in my own business.
However, I’m aware that some people find the sharing of business results and revenue numbers triggering, so if that’s you then I suggest you skip this post and jump in to some of my other free content instead :)
Here’s my review from April 2023.
Looking back - review last month
Revenue
Revenue for April was $121,531
Expenses
Paid advertising: $19,834
Virtual Assistants: $1,356
Software Subscriptions: $3,278
Social Metrics
Total student enrolments: 11,271
Email/newsletter subscribers: 48,721
Instagram - TLDC: 90.3K
Instagram - CLR: 10.3K
YouTube - CLR: 10,520
TLDC Facebook Page Follows: 25,323
CLR Facebook Page Follows: 380
Facebook Group: 13.4K
Pinterest Follows: 11.1K
Pinterest monthly views: 871K
Twitter followers: 200
LinkedIn Follows: 700
TLDC Website visits: 34K
Bounce Rate: 78.1%
CLR Website visits: 732
Bounce Rate: 73.71%
Top 3 Wins Last Month
Did a reorganisation of my website and shop into topic themes with new images etc.
Accidentally launched ‘Project 45’ 😄
Mapped out upcoming projects I have in the works :)
Notes from Last Month
What went well, what didn’t go well…
Some great things have happened this month.
We went on a wonderful family holiday to Anna Bay (north of Sydney). We stayed in a beautiful house overlooking the ocean and just spent some time relaxing (and eating too much!).
I have done a huge overhaul on my TLDC website and shop interface this month. I have updated all the course mockup images and I have also reoganised all my free content (blog posts, YouTube, free downloads etc). into topic themes. I am hoping this will help my community be able to find help on the areas they are struggling with, without needing to trawl through content that they don’t need right now.
I accidentally launched a new (free) program called ‘Project 45’ after talking about how I was starting this on my Instagram stories. This is a wellness type program I have started as I’m turning 45 in 10 weeks time. I was explaining on my stories how I want to feel the best I can by my 45th birthday and was doing a bit of a project in the lead up to it. This created a huge amount of interest in my community and so many people contacted me and told me they wanted to come on the 10 week journey as well. So I launched it as a bit more of a formal community thing and I now have nearly 600 people who are joining in on their own ‘project’. It’s a lot of fun! We are up to Day 6 today. If you want to join in just send me an email or DM and I can add you to the list! Also make sure to follow my personal Instagram page @clareleroy as all the daily content about Project 45 is being uploaded there.
In terms of revenue, April has been a slower month compared to last few months. I think this is probably for a few reasons:
due to inflation etc. people are being more careful with their spending. Many businesses are seeing lower revenue at the moment so I don’t think the pattern I’m seeing is unusual.
April was Easter and a holiday period for most people - this means they are (rightly!) more focused on downtime and spending time with their families than they are on doing professional development
I have been on holidays myself, which means less attention on content creation and showing up as consistently as I normally do
We have changed almost all of the creative assets in our Facebook ad campaigns. This needs time to work itself out and we are waiting for some more consistent data to see which ads are (and aren’t) performing after this change.
Obviously a 6 figure month is nothing to be upset about, but I do think it’s important to keep an eye on trends in the business and watch out for any changes in revenue patterns so we can adjust our strategy as needed.
We will be watching this closely throughout May to see what happens next with sales and revenue.
Overall I’m really happy with how April has gone and looking forward to what’s ahead this month! 🥳
Looking forward - plan this month
Focus this month:
🤫 Keep working on the new projects I have in the works
🧘🏻♀️ Continue with Project 45
👏🏻 Daily content
🏡 House selections, supplier visits and finish design drawings
Projects this month:
Monthly themes project
Course updates
Facebook group update
Lead magnet updates
House selections/build planning
Goals this month:
$150K in revenue
What would make this month amazing?
Feel the best I possibly can which will give me lots of energy to do the work I want to do this month
If you would like to follow my business journey you can read my other monthly reviews via the links at the bottom of this page.
And if you would like to download my free Notion template to conduct your own monthly business review you can do that here:
Courses and Templates for Designers and Architects
DO YOU WANT TO….
Improve your professionalism?
Find more clients?
Bring in more revenue?
Create better systems and processes?
Then check out my business courses and templates for designers and architects.
These courses and templates leave you with work done - not just a long list of things you need to do next. We have a really strong focus on taking action and getting things created that improve your business.
Enjoy the rest of your day!
Clare x
Dr Clare Le Roy
