I have worked with hundreds of designers on their business and see the same mistakes being made over and over again. In this post I share 29 of the top mistakes I see time and again (plus some ideas for how to fix or avoid these mistakes).
Read More
In this Q&A series, I answer questions that come up in my Facebook group and outline my thoughts on what people are asking. In this post we look at the question of how designers should dress.
Read More
Here is my monthly business reset and review for July 2023. I share my revenue, wins and learnings from last month and plan for the month ahead.
Read More
Here is my monthly business reset and review for June 2023. I share my revenue, wins and learnings from last month and plan for the month ahead.
Read More
Email can be a total time waster if you let it. It’s also generally full of things other people want you to do for them, which can side track you from your own priorities. In order to not let email take over my life I have had to put in some strict rules around it and also some tips and tricks that make it quicker and easier for me to process it, which I’m sharing in this post.
Read More
Starting your own interior design business can be a great way to have more control over your career and the projects you take on, but it also comes with its own set of challenges. Here’s some advice I would give a beginner just starting in the industry.
Read More
If you’re looking to attract more interior design clients and grow your business then having a website that converts is a crucial component of an effective lead generation strategy. In this post I share some tips and strategies for how to improve your website and make it convert better.
Read More
Here is my monthly business reset and review for May 2023. I share my revenue, wins and learnings from last month and plan for the month ahead.
Read More
In this Q&A series, I answer questions that come up in my Facebook group and outline my thoughts on what people are asking. In this post we look at the question of how to handle pricing objections from prospective clients.
Read More
Finding clients, especially when you are first starting your business and don’t yet have a track record of projects, takes a lot of hard work and will require you to get out of your comfort zone. It also takes approaching lead generation from many different angles at the same time. In this post I’m sharing 10 strategies that you can try (and that 100% work if you’re willing to put in the effort).
Read More
In this Q&A series, I answer questions that come up in my Facebook group and outline my thoughts on what people are asking. In this post we look at a scenario where expectations between client and designer are misaligned, resulting in the designer doing work for free and wasting their time (and money!).
Read More
If I were your business coach, this is how I would help you improve your interior design business.
Read More
The number one reason you don’t have enough clients and your business isn’t growing because you don’t put enough effort in to lead generation. In fact my guess is that most of you probably don’t even know how many leads you need to bring in each day in order to hit your revenue targets - which is what I break down for you in this post. I also share lots of lead generation strategies that really work so you can start to be more strategic and consistent with your lead generation.
Read More
Here is my monthly business reset and review for April 2023. I share my revenue, wins and learnings from last month and plan for the month ahead.
Read More
In this post I share how to create and facilitate a successful design workshop that will engage your clients and grow your business. I cover everything from defining workshop objectives, promoting your event, finding a venue and following up with participants. Discover the secret to hosting a workshop your clients will love (that will also drive results for your business).
Read More
Your first meeting with a new client is as much about finding out if the project is a good fit for you as it is about them finding out if you’re the designer they want to work with. And to make an informed decision about whether a project is a good fit there’s certain questions you will want to ask when you first meet a new client. Here’s the top 10 that I recommend….
Read More
Each week I get asked questions about the camera, apps and other tech I use to record my online courses and content. In this post I’m sharing the different tools I use…
Read More
Over the past 10 years or so I have grown my interior design business from absolutely nothing to a multiple 7 figure a year business that I have today. And in this post I’m answering the top 10 questions I get asked about starting an interior design business.
Read More
Here is my monthly business reset and review for March 2023. I share my revenue, wins and learnings from last month and plan for the month ahead.
Read More
In this post I am sharing the core components of one of my fee proposals along with tips for how to create a fee proposal that is engaging and aspirational and gives your interior design clients lots of reasons to want to work with you.
Read More