Lots of designers are lazy with their use of Instagram stories and don’t use them to their full advantage. But Instagram stories are where the real magic happens! It’s where you can post spontaneous, real, behind the scenes content and where your community can really get to know you better. In this post I’m sharing lots of prompts so you never run out of ideas for your stories!
Read MoreIf you struggle to come up with ideas for what to post on Instagram or other social media platforms then this is the post for you. I share hundreds of ideas for content that interior designers and architects can create on social media. The post also includes a free PDF that you can download with all the ideas in one handy resource.
Read MoreIn this mini-training I share 6 strategies I use to always have new content ideas ready for my social media posts, blog and YouTube videos.
Read MoreThe problem I see with lots of new design business owners is they are working on the wrong tasks. And that’s why their business isn’t taking off as fast as they wish it would. So in this post I outline five things that I think new design business owners should be focusing on when they first start their business - before they worry about social media or building a complicated website.
Read MoreHere is my monthly business reset and review for October 2022. I share my revenue, wins and learnings from last month and plan for the month ahead.
Read MoreAre you running your business like a hobbyist or like a business owner? In this post I share 5 tasks you should be doing every week in your business to help you develop a CEO mindset.
Read MoreStop trading time for money! Having more than just 1:1 client work to rely on for generating revenue in your interior design business is how you will ensure you hit your revenue targets each month. In this post I’m sharing lots of ideas for products and services you can create to make more money in your design business.
Read MoreHere is my monthly business reset and review for September 2022. I share my revenue, wins and learnings from last month and plan for the month ahead.
Read MoreIn this post I’m sharing the 10 resource books I’ve used the most in my work as an interior designer. These are the books that have taught me the most about drafting, the interior design process, working with clients, laying out my design documentation and a whole lot more as well.
Read MoreToday I’m sharing some thoughts on whether or not interior designers should pass on trade discounts to their clients. This is always a controversial “hot” topic amongst designers and it can be confusing to know what to do, especially if you are new to the industry. So what I want to do in this article is to present the different options when it comes to trade discounts and help you understand the pros and cons of each option.
Read MoreMy business recently crossed $4 million in revenue from online courses. It took 3 years. In this post I brain dump the 61 steps I’ve taken to get to this point.
Read MoreHere is my monthly business reset and review for August 2022. I share my revenue, wins and learnings from last month and plan for the month ahead.
Read MoreIn this post I share a horror story that cost this interior designer $15,000….I also share how to limit the number of mistakes that happen in a design project and how to avoid them happening in the first place.
Read MoreI often talk about how I strongly believe in charging for your initial design consultations and I get lots questions about why this is the case and the logistics around how I suggest this is done (e.g. should you get payment before the consultation? should you ever do any free consultations? - all sorts of questions).
So today I’m going to share as much as I can about why I so strongly believe in getting paid for your first meeting with a design client and how you should go about doing this.
Read MoreIn this post I share some ideas on why your design business may not be growing and why you may not be as profitable as you would like. This is a problem that I see time and again with designers. Perhaps you aren't getting enough clients or perhaps you have enough clients and lots of work but you aren’t seeing the financial results that you feel you should (or would like to!) have. Here are four reasons why that might be the case…
Read More"How much should I charge for my design work?" This is a question that I am asked somewhere around the internet almost every day. And in this post I want to go a bit deeper on pricing and give you a framework to use as you start to think about pricing your interior design services.
Read MoreHere is my monthly business reset and review for July 2022. I share my revenue, wins and learnings from last month and plan for the month ahead.
Read MoreI strongly believe that every design business owner should build in a range of different revenue streams to help them grow and scale their businesses. And in this post I am sharing seven ways to make more money in your design business (that aren’t just traditional interior design services for clients).
Read MoreIf you don't manage your design clients then they will walk all over you - fact. I talk a lot about 'client leadership' as a way to make sure you stay in control of the situation. In this post I share some tips about what this means and how to take a leadership role in your design projects.
Read MoreThere's quite a bit that goes in to a great initial design consultation. You have to find a balance between providing value during the consultation while also selling the next step of your process (i.e. a larger, more lucrative project). The consultation is a chance to build rapport and trust. It's not only a chance for your client to see if they like working with you, it's also a chance to see if you like working with the client. In this post I share some of my top tips for how to make the most of this meeting.
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