How to get more consistent with your email newsletters
How to get more consistent with your email newsletters

I can’t say often enough how important it is to diversify your community and not be solely reliant on platforms that you don't own. And one of the best assets you can build for your business is an email list.

I rarely 'sell' to my readers via email as I want them to enjoy my emails and get a lot of value out of them. I know that so many of you look forward to reading my weekly email and many of you write and tell me that this is one of the few emails you actually even open each week. Here are three ways you can become more consistent with your email newsletter.

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Branding + Marketing, Business OperationsClare Le Roy Comments
Be comfortable in selling your design services!
Be comfortable in selling your design services!

One thing I know many creative people really don't like is selling themselves.

But I want you to learn that selling doesn't have to be sleezy or creepy or pushy - in fact if you really believe in your product or service then you should feel completely confident in what you are selling as you know it is something that your clients need and will help them solve a problem they have.

Getting good at sales is an essential skill if you want to grow a business and continue to do what you love. After all if you aren't making money, your business isn't going to survive!

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Sales Skills, Business OperationsClare Le RoyComment
Three ways to be more productive
Three ways to be more productive

I know that so many of you struggle with the mental hurdle of starting a business or doing more with it because you feel you don't have any more time in your day. You are parents, you work full time, you've got carer responsibilities, you need to look after your household responsibilities - the list goes on! And trust me, I get it. I have all of those responsibilities as well! Here are 3 ways you can be more productive!

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ProductivityClare Le RoyComment
Top three mindset tips for designers
Top three mindset tips for designers

For me, 2020 was the most transformational year of my life. I went from having a business that earned just over 6 figures in 2019 to one that earned around $1.2 million in 2020. It was life changing for myself as a business owner, but also for my family as well.

It wasn't an accident that last year was like this - I worked harder than I have ever worked and I put myself out of my comfort zone more than I ever had before. I want to share with you three things that worked for me because they might be what you need in your life and business too.

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Build ConfidenceClare Le RoyComment
How to fix professional procrastination
How to fix professional procrastination

Procrastination is something that we all face at different times in our lives and even those of us who are super productive have periods of procrastination where we don't get as much done as we might normally. Sometimes it can be hard to understand why this occurs, but there's normally many reasons at play including boredom, difficulty of the task, frustration, a lack of motivation, or many other reasons as well.

I thought it might help you if I shared some ideas for how you might be able to get over your feelings of procrastination and finally get on top of those tasks you've been wanting to get done.

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Build ConfidenceClare Le RoyComment
How to be more disciplined and have more self control
How to be more disciplined and have more self control

Let's talk about discipline and self control! Lots of people email and DM me asking how I manage to be so disciplined - for example getting up at 5am, not drinking alcohol for nearly two years or how I have maintained my fitness regime for nearly 3 years now. And yes, while I am very disciplined I do find that the more disciplined and controlled my environment is the less I need to rely on self control to achieve my goals. So here are three ideas for how you could create a more disciplined environment for yourself.

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ProductivityClare Le RoyComment
Show your face in your marketing!
Show your face in your marketing!

People want to do business with other people – not with brands that have no face or personality behind them.

And that’s why it’s crucial that you are showing your face – both via pictures and videos – in your marketing and content. In today’s video I share some actionable tips and ideas for you to start doing so you can get some great images of yourself to use in your marketing (e.g. on your website, Instagram, YouTube channel).

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YouTube, Branding + Marketing, Business OperationsClare Le RoyComment
The key numbers you need to track in your business
The key numbers you need to track in your business

Is your business making money? You may not even know if you aren’t tracking these key metrics.

Here are the key numbers or metrics you should be tracking in your business so you can keep yourself accountable, follow any seasonality (e.g. are there particularly slow periods you need to stay on top of), find out how many leads you’re getting and ultimately help you to see if your business is actually making any money!

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YouTube, Business OperationsClare Le RoyComment
How to create better blogs and videos – a simple 3 step framework
How to create better blogs and videos – a simple 3 step framework

Today I am sharing a simple 3-step framework for creating better content (e.g. blogs, videos or Instagram stories). If you spend 5 minutes planning out your content around this framework before you hit record or start writing your blog post you will find it so much easier to get your point across and it will also help your community remember the messages that you are trying to share.

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YouTube, Branding + Marketing, Business OperationsClare Le RoyComment
Build your business around YOU first
Build your business around YOU first

I hear a lot of excuses and reasons why people can’t start or grow their businesses. “I’ll do it when my kids start school”, “I’ll do it when COVID is over and I don’t have to home school”, “I’ll wait until I have a bit more time”.

The problem with these sorts of excuses is they hold you back from ever achieving anything. Instead of excuses for why you CAN’T do something what you should be doing is designing a life on purpose – so you fit what you want to achieve in terms of goals, dreams, aspirations around what you CAN achieve in your life.

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YouTube, Business OperationsClare Le RoyComment
How to price your interior design services
How to price your interior design services

One of the questions I get asked the most is about how to price interior design services.

The overarching answer is that pricing creative services is really more an art than a science but in this video I give you a formula (that’s easy to use I promise – no tricky maths required!) for how to think about pricing your services so you can base it in some kind of foundation rather than pluck a number out of thin air and hope you make some money (which is the way I find many designers price their work).

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YouTube, Pricing, Business OperationsClare Le Roy Comments
Instagram Tips Week: Are you using Instagram strategically or just wasting your time?
Instagram Tips Week: Are you using Instagram strategically or just wasting your time?

In today’s Instagram tips week video I want to make sure that you are regularly reviewing your insights tab on Instagram. This is massively important if you are going to be using Instagram as a strategic business tool rather than just as a bit of a time waster. So I talk you through the key metrics I review on a regular basis and show you how to find out information about your Instagram community via the insights area.

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YouTube, Business Operations, Branding + MarketingClare Le RoyComment
Instagram Tips Week: 4 mistakes I see designers make on Instagram
Instagram Tips Week: 4 mistakes I see designers make on Instagram

In today’s Instagram tips week video I am sharing four of the biggest mistakes I see interior designers make on Instagram. These mistakes largely stem from the fact that many designers and new business owners forget that they should be using Instagram as a strategic business tool NOT as a place to just talk about themselves and show off what they know or like. So, make sure you take a look at today’s video and if you’re making any of these mistakes you can then think about how you can fix them up.

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YouTube, Business Operations, Branding + MarketingClare Le RoyComment
Instagram Tips Week: 3 ways to find more design clients on Instagram
Instagram Tips Week: 3 ways to find more design clients on Instagram

In today’s Instagram tips week video I am sharing three ways to find more design clients and grow your following (and business!) on Instagram. In particular we are talking about hashtags, location tagging and mentions. These are all great ways of helping you get in front of a larger audience and bringing awareness to the content you’re sharing.

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YouTube, Business Operations, Branding + MarketingClare Le RoyComment