Most designers find pricing really confusing. They either massively undercharge or just pluck numbers out of the air for their pricing, rather than spending time sitting down and thinking about their targets, how long project delivery really takes and what they need to be earning. Here’s what to do instead…
Read MoreThe nature of running a design business is that you will sometimes have months where you have too much work on and you will sometimes have months where you don’t have enough work coming in. In this post I share some ideas for strategic tasks you can be doing in those quieter months that will help move your business forward and create a more consistent stream of clients over the long term.
Read MoreToday I want to share what your community size REALLY look like. The message from this post is really simple. Stop worrying about follower numbers and start creating the best possible content you can for the people who are already part of your community. How can you change the life of just one person in your community?
Read MoreI’ve written a daily blog post for nearly 6 months now. In that time my blog has had lots more readers and I have created copious amounts of content that I can break down and use in other places - like on social media or repurposed to create new videos. In this post I’m going to break down the system I’ve been using to create my daily blog posts.
Read MoreIn this post I share some tips for how to think about sorting, managing and storing the copious amounts of samples and materials you will collect as a designer or architect.
Read MoreIf your design business isn’t as profitable as you would like it to be then there are normally two quick fixes you can make to immediately increase profitability (without having to find more clients). In this post I share what those are and how you can implement them today.
Read MoreIn this post I go over some basic principles behind creating a website for your interior design or architecture business. I also share the pages that I suggest you create when putting together your design business website and give you tips for how to help your website convert visitors in to paying clients.
Read MoreHere are 5 ways to use Pinterest in your Interior Design Business to generate more clients and traffic to your business.
Read MoreEvery day I get multiple messages with questions from people in my community about how to start an interior design business and in this post I am sharing the answers to the most commonly asked questions - like; how did I first get clients, how to price your fees and services, how to find suppliers to work with and how to get a job with an interior design firm. My answers to these (and many other!) questions are inside this post, so come and take a read!
Read MoreIn this blog post I am sharing three of the key mistakes I see designers make when they are using Instagram as a marketing tool in their business. You will learn how to use Instagram in a way that will help drive a steady stream of leads to your design business each day.
Read MoreWhat is the easiest way to find new clients? Word of mouth - i.e. when existing or former clients tell their friends and family about your products and services. And what is the easiest way of getting people to sing your praises and tell everyone they know about you? Create an amazing client experience! In this post I share 5 ways to wow your clients and make working with you easy, fun and stress free.
Read MoreWorking with the media takes time to build up over time. But once you do start being featured in media this provides you with massive social proof for your business and really helps to build up your authority. In this article I will share some tips for how to approach and interact with the media in order to get your design work published and help establish you as an expert in the industry.
Read MoreIn this post I share 8 ideas for how to name your creative business. Many of my students find this an overwhelming part of their business set up journey and can get bogged down to the point of procrastination when they are trying to find a name for their business. But there are a number of key things to consider as you think about naming your business including making sure that it is clear, easy to remember and also avoids legal troubles. Let’s take a look…
Read MoreHere is my monthly business reset and review for May 2022. I share my revenue, wins and learnings from last month and plan for the month ahead.
Read MoreI always encourage students in my courses to create businesses that are diverse and multifaceted enough that they can weather any storm and survive the ups and downs that are inevitable in business. In this post I share 10 ideas for how to make more money in your creative business by either thinking about things a bit differently or by creating different sources of revenue.
Read MoreDesigners often struggle to know what to post on Instagram. They feel they aren’t being authentic, they lack consistency and they often aren’t sure what to post on a daily basis. So in this post I share some practical tips and ideas for how you can create more consistent content for Instagram in a way that feels authentic to you and your brand.
Read MoreFinding clients is one of the things that most designers find hardest in their business. In this post I share some ideas about how to get more clients and ultimately win more work. Plus I have a free worksheet that you can use to help you identify your ideal client or customer.
Read MoreIf you’re new to working with clients then it can seem daunting to go in to their house and meet with them for the first time. So in this post I am sharing how I prepare for an initial design consultation with a new interior design client.
Read MoreIf you want to protect your business from the ups and downs of one to one client work then you need multiple streams of revenue. Here's how to create multiple streams of revenue inside your creative business.
Read MoreIn this post I share tips for how to shoot your own professional looking interior design photos using just your iPhone!
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