In this post I go over some basic principles behind creating a website for your interior design or architecture business. I also share the pages that I suggest you create when putting together your design business website and give you tips for how to help your website convert visitors in to paying clients.
Read MoreHere are 5 ways to use Pinterest in your Interior Design Business to generate more clients and traffic to your business.
Read MoreEvery day I get multiple messages with questions from people in my community about how to start an interior design business and in this post I am sharing the answers to the most commonly asked questions - like; how did I first get clients, how to price your fees and services, how to find suppliers to work with and how to get a job with an interior design firm. My answers to these (and many other!) questions are inside this post, so come and take a read!
Read MoreIn this blog post I am sharing three of the key mistakes I see designers make when they are using Instagram as a marketing tool in their business. You will learn how to use Instagram in a way that will help drive a steady stream of leads to your design business each day.
Read MoreWhat is the easiest way to find new clients? Word of mouth - i.e. when existing or former clients tell their friends and family about your products and services. And what is the easiest way of getting people to sing your praises and tell everyone they know about you? Create an amazing client experience! In this post I share 5 ways to wow your clients and make working with you easy, fun and stress free.
Read MoreWorking with the media takes time to build up over time. But once you do start being featured in media this provides you with massive social proof for your business and really helps to build up your authority. In this article I will share some tips for how to approach and interact with the media in order to get your design work published and help establish you as an expert in the industry.
Read MoreIn this post I share 8 ideas for how to name your creative business. Many of my students find this an overwhelming part of their business set up journey and can get bogged down to the point of procrastination when they are trying to find a name for their business. But there are a number of key things to consider as you think about naming your business including making sure that it is clear, easy to remember and also avoids legal troubles. Let’s take a look…
Read MoreHere is my monthly business reset and review for May 2022. I share my revenue, wins and learnings from last month and plan for the month ahead.
Read MoreI always encourage students in my courses to create businesses that are diverse and multifaceted enough that they can weather any storm and survive the ups and downs that are inevitable in business. In this post I share 10 ideas for how to make more money in your creative business by either thinking about things a bit differently or by creating different sources of revenue.
Read MoreDesigners often struggle to know what to post on Instagram. They feel they aren’t being authentic, they lack consistency and they often aren’t sure what to post on a daily basis. So in this post I share some practical tips and ideas for how you can create more consistent content for Instagram in a way that feels authentic to you and your brand.
Read MoreFinding clients is one of the things that most designers find hardest in their business. In this post I share some ideas about how to get more clients and ultimately win more work. Plus I have a free worksheet that you can use to help you identify your ideal client or customer.
Read MoreIf you’re new to working with clients then it can seem daunting to go in to their house and meet with them for the first time. So in this post I am sharing how I prepare for an initial design consultation with a new interior design client.
Read MoreIf you want to protect your business from the ups and downs of one to one client work then you need multiple streams of revenue. Here's how to create multiple streams of revenue inside your creative business.
Read MoreIn this post I share tips for how to shoot your own professional looking interior design photos using just your iPhone!
Read MoreA lead magnet is what you’ll use to grow your email list of potential clients and build your reputation as an expert in your industry. In this post I share ideas for lead magnets that designers and architects can create (plus share a free PDF download for you).
Read MoreUntil you know how much time you spend on client work, the way you price your fees and services will just be a guess. In this post I want to share why you should be tracking your time, how to track it and some software options you can use to do this.
Read MoreThere are a range of options for how to price your interior design or decoration services. In this article I go over the common pricing models for interior designers and how to charge for your design services.
Read MoreIf you are working in a creative field then Instagram should be a big part of your marketing efforts, but I know that it can be overwhelming to be creating consistently on Instagram. So in this post I share some of the things that work well for me.
Read MoreThe most important thing about creating a successful design or architecture business is understanding your clients' wants, needs and desired outcomes better than they understand them themselves. You have to shift from thinking and talking about services and products to thinking about the outcomes they really want. I’ll explain how in this post…
Read MoreIf you’re working in a 9-5 but want to start your own business the path from here to profitable business owner can feel very daunting. In this post I lay out three paths for how you can move from where you are now to starting your business and living the life you dream of. Plus I share my own path from 9-5 full-time corporate job to seven figure business owner (as a Mum of three!)…
Read More
