A lead magnet is what you’ll use to grow your email list of potential clients and build your reputation as an expert in your industry. In this post I share ideas for lead magnets that designers and architects can create (plus share a free PDF download for you).
Read MoreUntil you know how much time you spend on client work, the way you price your fees and services will just be a guess. In this post I want to share why you should be tracking your time, how to track it and some software options you can use to do this.
Read MoreThere are a range of options for how to price your interior design or decoration services. In this article I go over the common pricing models for interior designers and how to charge for your design services.
Read MoreIf you are working in a creative field then Instagram should be a big part of your marketing efforts, but I know that it can be overwhelming to be creating consistently on Instagram. So in this post I share some of the things that work well for me.
Read MoreThe most important thing about creating a successful design or architecture business is understanding your clients' wants, needs and desired outcomes better than they understand them themselves. You have to shift from thinking and talking about services and products to thinking about the outcomes they really want. I’ll explain how in this post…
Read MoreIf you’re working in a 9-5 but want to start your own business the path from here to profitable business owner can feel very daunting. In this post I lay out three paths for how you can move from where you are now to starting your business and living the life you dream of. Plus I share my own path from 9-5 full-time corporate job to seven figure business owner (as a Mum of three!)…
Read MoreIn this post I share the main types of insurance you will want to consider as an interior designer and the best way of assessing your risk in relation to the work you do as an interior designer or architect.
Read MoreThe legal side of running a design business is something that worries many new designers (and many who have been in business for a long time as well!). In this post I share some ideas about how to think about the legal requirements of your business and some questions to ask yourself to ensure you feel confident that you are covered if anything were to go wrong inside your business.
Read MoreHere is my monthly business reset and review for April 2022. I share my revenue, wins and learnings from last month and plan for the month ahead.
Read MoreIn this post I go through the different options you have for the legal structure of your design business and how to choose the right structure for you.
Read MoreIn this post I want to set your expectations about what it’s really like to run your own design business.
Read MoreWhen working as a designer you'll want to build up a network of trades and suppliers that you can rely on and who can help you fulfil client work. In this post I am sharing some examples of the key relationships you should build plus some tips for working with trades/contractors and suppliers.
Read MoreLawyers seem so expensive and when we are first starting a business it can seem out of reach financially to get proper legal documents created. So instead many designers put together their own DIY design agreements or contracts for the work they do with clients. Here’s why you should definitely NOT be doing your own legal work…
Read MoreHere’s what I think is the fastest path to success…
Read MoreDo you hate the idea of selling?? Or dread conversations with clients about money? If so you’re not alone, most designers I meet do! In this post I’m sharing some tips to help you get over your fear of sales or that feeling that sales has to be gross.
Read MoreThere are two types of business owner: 1. The Hobbyist 2. The Professional. In this post I share the characteristics of each type…Which one are you? HINT: If you want a profitable design business you want more of the characteristics of the professional then the hobbyist :)
Read MoreIn just over two years I've made more than $3 million dollars from my online courses - it seriously blows my mind every day 🤯 I've gone from trading time for money working 1:1 with clients to building a life of time, location and financial freedom by creating and selling online courses. In this post I will share the framework I have used to build my online courses business.
Read MoreWebsite design is something that many designers overthink. Your website is a really important asset for your business because (unlike social media) it is a part of the internet that you actually own. Here are some tips for designing your website.
Read MoreHere are the five things I see designers get wrong and why they aren’t seeing the results they want from their business.
Read MoreHappy clients are normally the greatest advocates for your business. The happier they are the more they will share your business and services with others. But it's not enough to just meet expectations. We have to exceed them! Here are six ideas for how to improve your client experience with your interior design clients.
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