In this post I share tips for how to shoot your own professional looking interior design photos using just your iPhone!
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A lead magnet is what you’ll use to grow your email list of potential clients and build your reputation as an expert in your industry. In this post I share ideas for lead magnets that designers and architects can create (plus share a free PDF download for you).
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If you are working in a creative field then Instagram should be a big part of your marketing efforts, but I know that it can be overwhelming to be creating consistently on Instagram. So in this post I share some of the things that work well for me.
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Website design is something that many designers overthink. Your website is a really important asset for your business because (unlike social media) it is a part of the internet that you actually own. Here are some tips for designing your website.
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If you struggle to come up with ideas for content to create then here are some ideas for you...
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In this post I’m sharing the four logo sizes and options you will need in your business and what you will need each of these for.
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A strong online community is the best way to build a profitable business in today’s digital world. Building an online community is one of the most important ingredients in how I’ve built my own multi-million dollar business from scratch. I have spent nearly 10 years teaching myself how to build and nurture a community and in this post I share my 5Cs Framework that will show you how to do this as well.
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In this post I’m sharing what’s working on Instagram right now and what to post if you haven’t had any design clients yet and aren’t sure what to post…
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Social proof is your secret ingredient to more interior design clients (and more money!). If you want to attract clients to your design business then you have to show that you know what you're talking about and can deliver exceptional results. And to do that you have to have some kind of visual evidence that you can share on your website and on social media. Here’s what to share…
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The purpose of your Instagram stories is to help people go deeper with you and learn more about you. Here are some examples of content you can share on your Instagram stories as a way to build and help your community.
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Far too many designers use their content to just talk about themselves...But nobody really cares about any of that! They aren’t that interested in you - they want solutions to their problems. And creating high quality content that helps with that is one of the best marketing and lead generation strategies you can be doing. Here are six reasons why it’s so important for your business...
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Today I'm sharing three apps I use to manage my Instagram account. If you're having issues with growing your Instagram account it's likely related to lack of consistency, lack of visability or creation of the wrong kind of content. These three apps will help you with all of those problems.
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You don’t need a big Instagram following to build a successful business. What you need is a variety of valuable content that builds your ‘know, like and trust’ factor and establishes you as an expert in your niche. And to do that you should be creating three specific types of content every week on social media, which I share in this post.
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Today I’m sharing three systems that I use to come up with a consistent stream of content ideas. Coming up with content ‘on the go’ is the worst way of doing it. You need to have a system for capturing ideas as you have them so when you sit down to create a piece of content you aren’t staring at a blank page and hoping to think of something. Here’s how I do it…
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I know that Instagram (in particular but social media in general) can be a very powerful generator of leads and sales for your business as it's one of my own main sources of leads and new clients. But, I also know there are things the people do incorrectly with it.
So, today I want to share three reasons why Instagram (or other social media platforms) is probably not generating the results you are looking for - either in terms of growth or in terms of followers turning in to paid clients.
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When it comes to growing a profitable design business there are three key things that I think will set you apart from other designers. It’s all how you stand out from other designers through your mindset, knowing your community, and being everywhere! But how do you do that?
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I can’t say often enough how important it is to diversify your community and not be solely reliant on platforms that you don't own. And one of the best assets you can build for your business is an email list.
I rarely 'sell' to my readers via email as I want them to enjoy my emails and get a lot of value out of them. I know that so many of you look forward to reading my weekly email and many of you write and tell me that this is one of the few emails you actually even open each week. Here are three ways you can become more consistent with your email newsletter.
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People want to do business with other people – not with brands that have no face or personality behind them.
And that’s why it’s crucial that you are showing your face – both via pictures and videos – in your marketing and content. In today’s video I share some actionable tips and ideas for you to start doing so you can get some great images of yourself to use in your marketing (e.g. on your website, Instagram, YouTube channel).
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Today I am sharing a simple 3-step framework for creating better content (e.g. blogs, videos or Instagram stories). If you spend 5 minutes planning out your content around this framework before you hit record or start writing your blog post you will find it so much easier to get your point across and it will also help your community remember the messages that you are trying to share.
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In today’s Instagram tips week video I want to make sure that you are regularly reviewing your insights tab on Instagram. This is massively important if you are going to be using Instagram as a strategic business tool rather than just as a bit of a time waster. So I talk you through the key metrics I review on a regular basis and show you how to find out information about your Instagram community via the insights area.
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