What to post on Instagram (ideas for designers)
Posting every day doesn’t have to be overwhelming.
What you need is a system for capturing content and ideas as you have them.
I do this is the notes app of my phone. I have a folder where I add any ideas for content that I think of and at the end of each week I move these content ideas over to my content calendar so I never run out of ideas.
But if you do need ideas then here are some for you:
Share images of your completed projects and share tips about ...
what works well
how you designed the space
how you brought in more light
how you chose the finishes
the suppliers you used
the paint colours you used
the finishes you used
the fixtures you used
how you tied the design together with other parts of the house
Share images/concept etc of an upcoming project. But make this helpful – walk them through the process of how you put it together:
Do you use any software?
Do you do it with physical samples?
Where do you get your inspiration from?
How do you bring it all together?
How long does it take you?
What is the process that you follow (people love hearing behind the scenes of how things work)
Give people a tour of a project you are about to start working on: For example, this could be video tour talking about what you are going to change, images of the project where you discuss what is going to do etc.
Share a SketchUp/CAD or other design drawing you are working on
Site visit photo/video
Supplier visit photo/video
Tour of your workspace/photo of your desk
10 things people may not know about you
5 things people probably don’t know about being an ... [interior designer/architect/decorator]
A day in the life of working as an ... [interior designer/architect]
Share something that happened in your week that people would find interesting to learn about
Tell people about something that you are going to be doing soon and why you are excited about it
Share why you started your business
Share a fun fact about you or your business
Share the story of your first ever project
Share tips about the local building codes. For example; ceiling heights, floor finishes, space sizes, typical measurements
Share “how to” tips in your niche
Choose curtains, choose tiles, style a bed, style your dining table, choose a dining chair
Share measurements/dimensions of different elements of spaces you work on. For example; dining table standard sizes,
Feature an expert in the industry – DM them and ask for their top tip in a particular area and share their advice. Tag them to give them a shout out
Share upcoming industry specific events (e.g. sales, fairs) that your ideal clients might be interested in
Share trends you are noticing in the industry
3 things you don’t like about the industry and how they can be avoided
3 things you love about this industry
Share something you wish you had known when you first started in the industry
Share something (e.g. a trend, paint colour, piece of furniture) that everyone else in your niche really likes but you don’t
Most importantly, share YOU and YOUR journey. Don't copy what you see others doing (that is their story)
Also get on video as much as you can and show your face + personality.
This is the fastest way to build a connection with your community and grow your following.
To get even more ideas for FREE - download my social media post prompts template
Thanks for reading and catch you in my next post :)
Clare x
Dr Clare Le Roy
Courses and Templates for Designers and Architects
DO YOU WANT TO….
Improve your professionalism?
Find more clients?
Bring in more revenue?
Create better systems and processes?
Then check out my business courses and templates for designers and architects.
These courses and templates leave you with work done - not just a long list of things you need to do next. We have a really strong focus on taking action and getting things created that improve your business.
