How to build a $100,000 interior design business in 2023

Business is actually really simple when have the right system and work on the right things....⁠⁠

Most designers WAY overcomplicate things. ⁠⁠

They spend too much time on tasks that don't get them results and don't spend enough time on the tasks that do. ⁠⁠

But successful businesses are built on a repeatable system. In fact it's normally not that glamorous and only really involves doing a handful of things consistently (and really well!). ⁠⁠

 
 

Your business model to reach 6 figures and beyond in your design or architecture business is quite simple.

In fact there's just 5 steps...


Step 1: Lead generation

  • Learn the right lead generation strategies that get people interested in what you do

  • Repeat those strategies every single day (even when you're busy!)

  • Don't sit back and expect leads to come to you - get out there and find them!

Resources to help you with this step:

Step 2: Initial consultation

  • Learn how to book initial paid design consultations with leads that express interest in what you do

  • Learn how to run consultations that get your clients excited to work with you

  • Learn how to sell a transformation in your consultations - stop interrogating your clients!

Resources to help you with this step:

Step 3: Get better at sales

  • Learn how to convert your initial paid design consultations to larger, more lucrative projects

  • You do this by getting better at sales, which means:

    • service first, money second

    • leading the client

    • selling the next step only

    • selling the transformation

    • being genuine and relatable

    • listening more/talking less

Resources to help you with this step:


Step 4: Be exceptional

  • Learn how to deliver exceptional outcomes to your clients

  • This will mean they will share your business with others

  • Which in turn means more work for you!

  • Nobody talks about average products and services - but they always recommend people/services/products they have loved

Resources to help you with this step:


Step 5: Systems and processes

  • Learn how to repeat this system easily by building solid systems and processes

  • Systems will allow your business to grow without it (or you!) breaking

  • If you already have a solid business ask yourself - if I added 5 clients to your business right now, could you manage? If not, your systems and processes need an upgrade

Resources to help you with this step:

That's it....

You then repeat that system over and over until you've got the business you dream of.

Successful businesses are built by being consistent with just a handful of strategic (and often boring and repetitive) tasks.

Most designers make it way too complicated!



Courses and Templates for Designers and Architects

 
 

DO YOU WANT TO….

  • Improve your professionalism?

  • Find more clients?

  • Bring in more revenue?

  • Create better systems and processes?

Then check out my business courses and templates for designers and architects.

These courses and templates leave you with work done - not just a long list of things you need to do next. We have a really strong focus on taking action and getting things created that improve your business.

Enjoy the rest of your day!

Clare x

Dr Clare Le Roy


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