The interior design industry is changing fast and there is a risk to some of you if you continue to work in the same way you always have.
Here’s how to future proof your business so you don't get left behind...
➡️ Embrace AI + use it every day
AI is not something to be scared of, it’s something you can be using to speed up your workflow and kick start your creativity. AI probably won’t take your job in the near future, but a designer who knows how to use AI probably will take your job. So spend as much time as you can learning about AI and all the emerging tools.
➡️ Become and expert in a meta trend in the industry
Become an expert in new niches that are shaping the industry. Examples: aging in place, AI, smart homes, sustainability or designing for those with additional/special needs.
➡️ Scale beyond a time for money model
Free yourself from the limitations of 1:1 client work and explore scalable revenue streams that don’t rely on you trading time for money. Examples: sell online courses, create a product line or offer scalable workshops/trainings.
➡️ Focus on data driven decisions
Use analytics to guide your business growth. AI models like Perplexity will give you lots of data about what services are most in demand, which marketing channels are driving results and how to optimise your workflows. Use these to your advantage.
➡️ Collaborate with industry innovators
Think about partnerships with adjacent industries. Examples: smart home tech companies, sustainability consultants or allied health practitioners working with the older population (to learn about aging in place). Collaborations like this will position you as a forward thinking designer and expand your reach into new markets.
➡️ Position yourself as a thought leader in your niche
Share your expertise via social media, YouTube or speaking engagements. Show that you’re at the forefront of discussions on future trends. This will help you attract clients looking for innovative operators and will build your reputation as an industry leader.
The interior design industry continues to be full of opportunities for those who are willing to adapt. Don't get left behind!!
